Team Mindshare believes that in today?s adaptive world everything begins and ends in media. Their role is to help clients grow their business and to become their lead business partner and they achieve this through a culture of original thinking driven by speed, teamwork and provocation. Their network consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world?s leading communications services group.
Focus
Awards
Campaign of the Year for Lifebuoy - Bronze
Marketing Campaigns
Grand Prix for Lifebuoy
Marketing Campaigns
Warc Media Awards
Silver - ADWEEK'S MEDIA PLAN OF THE YEAR AWARDS
Best Use Of Voice
Winner - Best Use of Alternative Media
Alternative media
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Contact
- Enquire Now
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Branch Office
2nd Floor Mahalakshmi Chambers 29 MG Road Bangalore 560 001 India
Bangalore, Karnataka, IndiaContact details
House of Media New No.13, Old No.7 5th Main Road Nandanam Extension Nandanam Chennai Tamilnadu 600035 India
Chennai, Tamil Nadu, IndiaContact details
CC 34/1930 BTS ROAD NEAR CHANGAMPUZA PARK EDAPALLY PO India
Kochi, Kerala, IndiaContact details
Omega Building Bengal Intelligent Park 18th Floor Plot No A2 M2 & N2 Block EP & GP Sector V Salt Lake Electronics Complex Kolkata 700 019 India
Kolkata, Old Royal Capital Cetinje, MontserratContact details
Leadership
Prashanth Kumar
CEO
Amin Lakhani
COO
A highly accomplished professional with 14 years of extensive cross functional experience in Media, Marketing- Product Management, Sales and Team Building.
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BP
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Facebook
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Ford
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Booking.com
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Rolex
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Uniliver
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IBM
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Nestle
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General Mills
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Nike
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Pepsi
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Lifebuoy
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KFC
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Marmite
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Yum!
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Kimberly Clark
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IHG
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Lufthansa
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Volvo
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Key Result
The ingenuity of the solution helped Marmite expand its followe r base by 35% organically within 3 weeks by attracting GOT fans into the cult social media movement of Marmite SL. On top of this installs of the plugin created immeasurable amounts of earned media with Marmite branding appearing above all potential spoilers. As ingenious as the idea was the development of the software was simple. Investment was only a paltry $300 (USD). Budget for promoting installs of the app was $1000 (USD).