Indigo Istrat

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Indigo Consulting merged with Publicis Groupe in 2012. It is India?s top-ranked digital transformation and digital marketing agencies. Indigo Consulting has 300 team members. Indigo Consulting are experts of digital strategy and cross-platform campaigns, designing and developing user experiences, building complex websites and apps, and creating social media content marketing solutions. Their partners are brands across industries such as banking and finance, telecom, hospitality, media and entertainment, consumer goods and automotive, among others.

Founded 2000
Hourly Rate $$$$
Agency Size Large

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Key Result

In the new website , users can choose the category of their interest and set it as their homepage. By keeping things simple and accessible, users can save their time and efforts in online banking.

Key Result

Customers can search colour and decore according to their ideas.They can also experiment with different looks. Customers are able to calculate the budget and also can find contractors on mobile site. Now customers can chat with experts and also see tutorial videos on the painting

Key Result

The campaign generated 30,000 leads per day and 10,000 appointments per day.The campaign reached 26 million prospects in a span of 20 weeks. The CTR of 0.72% on the campaign was 3X more than industry standard. All this at 1/10th the CPA cost per appointment when compared to competitors.

Key Result

More than 50% of the priority keywords ranked in top 3 in 1 year and more than 90% of the other keywords ranked in top 10.

Key Result

In Phase 1 , 80% of the target keywords were ranking in top 10 on Google with several of them in top 5 and top 3 and 115% increase in non-brand organic search traffic within one year of the campaign. And in Phase 2, 150% increase in revenue through non-brand keywords as compared to the last year and 75% of keywords targeted for health insurance section ranked in top 10 on Google.

Key Result

Attention of the user was grabbed and then conveying the absolute ease of earning rewards with HSBC. After the campaign ,HSBC was rewarded with a significant spike in CTR and the total number of leads captured.

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